Content marketing is important for B2B businesses in order to maintain a significant online presence. Adapting the new trends and strategies can bring overwhelming outcomes.
The evolution of AI and ML has shaped a completely new ecosystem. In this guide, I will try to highlight the impact of content on overall B2B marketing strategy.
The Power Of Content Marketing In B2B SaaS
Lead Generation
B2B companies that blog generate 67% more leads each month. From educating the potential to converting them into paying customers, content marketing has a huge role to play.
Conversion Rates
Search intent-based and value-giving content gets more visibility. Increased engagement takes the conversion rate to the next level. Revenue growth is one of the key objectives of B2B businesses, which requires meaningful use of content distribution and marketing.
Search Visibility
B2B sites that blog have 434% more indexed pages as compared to those that don’t. Which increases their chance of getting organic traffic from search. Quality content has a better chance of getting ranked with fewer backlinks.
Trust And Credibility
Publishing educational content and product demos adds a trust factor. People these days have multiple options to know about a product before making a purchase. Bring your SaaS business in front of a bigger audience through content marketing.
Long Term Impact
Quality content remains in SERP for years, positions may fluctuate but it is a long-term subject. So at a time, even if you pause the paid campaigns, leads keep coming organically.
Social Media Reach
Content is always king when it comes to search and social media marketing. Focus on quality rather than quantity of content publishing. Use content marketing strategies to increase social engagement and sharing.
The Synergy Of Content Marketing And Link Building
So you have got the basic overview of content marketing in B2B success. Just publishing quality content is not enough. Building high-quality backlinks is another important aspect that can’t be ignored.
Enhanced SEO
Backlinks are not just a way to increase search ranking, they establish online credibility and trust. Use all possible means to get quality links for your website. Cracking into SERP is not easy without backlinks, especially in competitive niches.
Amplified Visibility
Content marketing gives enhanced visibility in front of a huge and targeted audience. More people discover about you means higher are odds of getting sales.
Increased Authority
Though website authority is not measured by search engines, it matters. You won’t see a fresh site launched a few days ago showing on the front page for competitive keywords. It takes time and White hat link-building strategies to rank in the top 3 positions.
Sustainable Growth
A website with a strong backlink profile has always the upper hand. Sustainable growth is only possible with a solid foundation.
Frequently Asked Questions
Conclusion
More people have access to the internet and smart devices. They search for everything including the barber nearby to a newly launched SaaS startup. Want to improve your search performance? Contact me for a quick discussion!
